About the Syrup
Purely Syrup is a new line of certified organic simple syrups, crafted in small batches using only organic ingredients, with no coloring or artificial additives. The company is debuting with 5 versatile flavors: Ginger Root, Grapefruit, Vanilla Bean, Habanero, and Classic (unflavored). Purely Syrups offer a product that is consistent every time and is easy to use.
The team behind Purely Syrup is comprised of San Francisco mixologist David DeRinzy, Brooklyn-based entrepreneur Joshua Bloom, and Telluride, Colorado-based Steven Craig, a marketing executive with extensive food and beverage experience. David DeRinzy worked for almost two decades in the some of Telluride's most notable bars and restaurants including La Marmotte and Hotel Madeline. He found himself constantly reaching for his housemade simple syrups while tending bar. He had an epiphany that other bartenders may be needing simple syrups yet did not want to log hours at the stove creating their own, and would appreciate an artisanal ready-to-use version. DeRinzy approached his long-time friends, Joshua Bloom and Steven Craig, with a bottle of home-made simple syrup and a business plan. Bloom, a musician and serial entrepreneur whose endeavors include bringing the Plunge music festival to Telluride, had long held aspirations to run a candy shop. With Purely Syrups, his business acumen and sweet tooth could both be tapped. Craig's combined backgrounds in the hospitality and marketing industries made him a natural choice to round out the team.